Mobile devices are a staple in today’s world and professional settings, but how many healthcare providers use them for their work?
More than 85% of HCPs and medical students use a smartphone, and 30–50% use medical apps for learning and collecting information. 73 minutes is the average time an HCP spends daily engaging with non-brand affiliated digital and social healthcare channels.
Effective mobile advertising goes beyond mere visibility, offering value through educational content, drug updates, and patient management tools. The advent of advanced analytics in mobile advertising also allows for real-time feedback and campaign adjustment, ensuring optimal engagement with the targeted HCPs.