Healthcare professionals (HCPs) drive better patient outcomes. Yet the systems built to support them often create friction instead of clarity.
Over the last decade, pharma has poured money into digital channels, content hubs, and CRMs. These investments increased reach, but reach does not always equal impact.
The result is a widening HCP experience gap. Brands deliver more content than ever, but HCPs often cannot find what they need at the right time. The problem is not access. It is usability, relevance, and timing.